Breaking apart the language of that tagline seems to reveal the sentiment to be, "If you're existing as one You who is calm and serene and another You who competes in a sport and sometimes gets beat up by it, eventually the two Yous will have to reconcile things." Kind of like any movie where someone only does superhero or superstupid shit after falling asleep or otherwise under some kind of magic spell (e.g., "The Mask").
On its own, if this is the idea, it makes sense. But "separate the athlete from the person" is an odd proposition unless you're really not enjoying being an athlete; this is the kind of language used to treatment programs, as in "separate the addict from the person."
It's also got good communication strategy to capture exactly the idea you want to contradict in quotation marks, where it grabs the reader's eye and plants the idea that this is in fact the intended message. This makes the mind work a little harder when digging into the piece and finding different ideas.
So yeah, it's a good product, just not the best marketing. And it's likely someone in Oiselle's PR department, if they have one, extracted that tagline from the article, not the author.
Breaking apart the language of that tagline seems to reveal the sentiment to be, "If you're existing as one You who is calm and serene and another You who competes in a sport and sometimes gets beat up by it, eventually the two Yous will have to reconcile things." Kind of like any movie where someone only does superhero or superstupid shit after falling asleep or otherwise under some kind of magic spell (e.g., "The Mask").
On its own, if this is the idea, it makes sense. But "separate the athlete from the person" is an odd proposition unless you're really not enjoying being an athlete; this is the kind of language used to treatment programs, as in "separate the addict from the person."
It's also got good communication strategy to capture exactly the idea you want to contradict in quotation marks, where it grabs the reader's eye and plants the idea that this is in fact the intended message. This makes the mind work a little harder when digging into the piece and finding different ideas.
So yeah, it's a good product, just not the best marketing. And it's likely someone in Oiselle's PR department, if they have one, extracted that tagline from the article, not the author.